Do you ever get that itch to pick up that box color as you pass the beauty isle at your local drug store?  Who doesn’t?  I can’t blame you, the colors they’re promoting are enticing.  They’re rich and shiny and perfect and healthy looking!  Of course they are, they’re actually done with professional hair color.  You can’t tell me that Sarah Jessica Parker or Jennifer Lopez allow their hair dresser to use $3.99 box color on their hair and I’m going to share with you why you shouldn’t either.

1.  Do you ever notice how your hair dresser doesn’t use one hair color root to end?  They do this for SOOOOOO many reasons:
-the hair at your scalp doesn’t usually match what is currently on your ends.  Your root color is usually grey or dark as your ends are blonde or your root color is ashy as your ends are warm,
-the ends of your hair have lived on your head much longer, which means they have been through so much more, which means they need to be treated differently.  They’re typically more porus, or dry so your hairdresser will use a lighter color or even a Demi-permanent color so in the end, it all matches
-the hair at your root is next to your head which contains warmth and will process at a much faster, warmer rate than your ends.
-and many more reasons
2. Do you ever notice that the box of color you buy at a drug store comes with one bottle of developer or peroxide?  That seems scary, different levels of developer give you different levels of lift…. Someone that has dark brown hair and someone who has blonde hair can’t use the same color and expect the same results.
3.  Hairdressers are artists at the same time they’re chemists, they spend a year + and roughly $18k going to beauty school just to learn the makeup of hair.  They then spend the rest of their career perfecting it, and learning more and more about it.
Your hairdresser at Domani does roughly 150 hours of advanced education each year, staying up to date on technology, learning new trends and creating new trends.  I promise you, when you leave your locks of hair in our hands you will always leave with perfectly predictable results.  
Have you ever had a terrible experience with box color?  Tell us about it!